| Neutra: Exhibition |

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|| Exhibit Flyer ||
This exhibition was put together for your enjoyment and in the hope that viewing it will expand your way of looking at the built environment and the architect's role in its creation. This show was conceived by Dion Neutra, son and partner of Richard, in 1982-83 when the Museum of Modern Art in New York City mounted its 50th anniversary solo show on Neutra. This was in commemoration of an original ground breaking modernist exhibition in 1932 -- the first time an architect west of the Mississippi had ever been included in a New York modern design show. Dion visited New York just before the 1982 show opened and took notice at the way MOMA chose to represent the Neutra works. What gave him special pause was MOMA's choice to favor black and white photos of how the naked buildings looked when they were first completed. They eschewed his suggestion to include any references to the organic growth of the buildings into their sites over time. Dion decided to curate a companion piece. His impulse was to show newer color shots of the buildings in a more mature environment, enveloped in lush landscaping. He decided to share some comments by owners/users, and attempt to delve more deeply into the context which shaped the designs. His plan was to get the show mounted at or near UCLA in 1984 at the same time the MOMA show tour was scheduled. The show was mounted at the Pacific Design Center, the west side's premier furniture and design center, also known as the "Blue Whale." It ran for three months in the spring of 1984 at the same time the MOMA show was at UCLA in Los Angeles. It featured a "Neutra Room"; video, and four evenings of lectures by invited groups illustrating some of the points of the show. "The View From the Inside" was reprised on the campus of USC in 1992 for Neutra's centennial, and again at UCLA, in late 1998. It also enjoyed a run of several months at the Neutra Office building in Los Angeles in the spring of 1999. The notion of a traveling version of this show at half scale was born out of the realization that the 30 original 4'x8' panels were simply too costly to ship to remote venues. With increased interest in the Neutra work, it was obvious that a more compact and modest-sized exhibition would reach a wider audience and satisfy the increasing and renewed interest in the work. After a year of grant applications and passes, Maxwell Starkman, AIA, architect and former colleague of Dion in the Neutra office in the early 50s, came through with a generous donation to the Institute. His 1999 gift was sufficient to fund production of the Exhibition 2000. Hence the show you are viewing today. As you walk through the exhibit, here are some learning objectives you may wish to bear in mind:
Questionnaire on the Information Gleaned from This ExhibitionAnswer the questions below by way of feedback to the Institute, to gain class credit, or for Continuing Education Credit of 2 units for accreditation via the University of Southern California and its affiliate for this in Norman, Oklahoma. Feel free to add notes for improvement of future editions of this show.
*A non-profit foundation founded by friends and admirers of the Neutras in the 1960s. It is a 501 c.3. Corporation with many projects that always can use financial assistance. Your donation would be welcome and would qualify for a tax deduction. For more information, please see our Web site at www.neutra.org. Some ideas never age... |